About Us


Ritu Garg


About Us

IMARS is where innovative style meets eco-consciousness. As a vegan brand, we champion the use of high-quality vegan leather, crafting a range of elegant bags and accessories that are as kind to the planet as they are to fashion. Our products, including chic handbags, sleek laptop bags, and stylish wallets, embody a fusion of contemporary trends with the rich vibrancy of Indian art. What truly sets IMARS apart is our commitment to both luxury and accessibility. We believe sustainable fashion should be within everyone’s reach, offering our exclusive designs at prices that invite everyone to partake in responsible, stylish living.

Founder's Story

For two decades, I embraced the role of a homemaker, my days devoted to the well-being of my family. I often wondered if I was a good mother, but the proof of my efforts lay in the happiness and compassion my children radiated. One day, an intriguing proposition came my way from an unexpected source. My father-in-law, a prominent figure in the world of premium leatherette production, asked me to craft something using this exquisite material. As a fashion enthusiast who had, on numerous occasions, invested in high-end bags that lacked practicality, I decided to create a versatile solution. The result of my endeavor was a stylish and functional sling bag. This bag was designed to accompany one to a simple family outing, a busy day at the office, or even a lively party. Its true essence lay in its practicality, offering an array of pockets to accommodate various essentials, a testament to my journey from homemaker to a creator of fashion brand “IMARS”. Today I call out to every woman, if they want to soar the heights,they need to open their wings to fly...

Design Process


Inspiration is usually taken from some form of Indian Art, culture & people.


Keeping in mind current trends & forecasts, each piece is designed  individually.


All material used in making IMARS bags are high quality leatherette , which is checked thoroughly.


Each piece is handcrafted by our karigars & masters

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